Leica New York Modern Flagship Store

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Leica, a legendary brand in the eyes of photography enthusiasts, has arrived in New York to open its flagship store and gallery (Leica Store and Gallery Meatpacking District NYC). The building was designed by the American architectural firm Format Architecture Office. The store is located in Manhattan’s Meatpacking District on the west side, an area that retains the old-world atmosphere of former meatpacking plants while also hosting various artists. This combination has made it a hotspot for trendy boutiques and unique shops, giving the district a distinct character. Naturally, when this historic German brand decided to establish itself in New York City, this artsy neighborhood became the obvious choice.

The Leica store was originally a modest 1950s meat market building that had fallen into disrepair. It was one of the few small structures remaining in the area and stood as a rare exception amidst the district’s urban redevelopment. The design team transformed this two-story building, with a street frontage of less than six meters, into an enchanting structure featuring a cream-colored perforated brick façade.

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